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Hey there, thanks for your interest in partnering with us to feature your brand amongst our content. Below are a few details that will help you see whether a content partnership with our content is right for you.

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👨‍👩‍👦‍👦 FNDN Target Audience

Our content is focused towards one, primary persona:

• The Head of People
• Working at a startup/scale-up technology company
• With 50-500 employees

Contents

🎯 FNDN Partnership objectives

📺 Channels

🎙️ Podcast

🗞️ Newsletter

:linkedin-logo: LinkedIn

:social-media-li-profile: Startup People Summit

🤝 Content Partnership

🎯 Our Partnership Objectives

Here is a high level of the kinds of content partnerships that work best for us, partnerships that:

• Enhance our content offerings with your expertise (data, reports etc.) in a way that makes actions and insights practical and easy to apply.
• Provide valuable insights to our audience on modern compensation and people strategies.
• Mutually strengthen our respective networks through collaboration.

:fndn_li-feature_personal: FNDN Series Newsletter

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A weekly digest exploring startup compensation. Delivering an rotating combination of deep dive interviews, practical articles on startup compensation as well as a curated selection of the months news + commentary.

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Format:

• Weekly drops consisting of
  • Practical articles on startup and compensation practices.
  • Curated digest of the months news and what it means for readers.

Performance Stats:

• Subscribers: 5,500
• Open Rate: 60%+ (median <30%)
• CTR: 5%+ (median <3.75%)
• Subscriber CTR: 2%+ (median <0.5%)

Audience stats:

The FNDN Series attracts a highly focused audience of People leaders and decision-makers from scaling startups.

Based on audience survey data:

🧠 Role Focus

• 34.0% – Leading a People function
• 17.6% – Head of People / reporting to CEO or C-suite